Aviva Landlord Insurance Review
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Aviva is the largest general insurer in the country and its landlord policy is one of the few that will not put a ceiling on the building. Cover is sold under the AvivaPlus name direct from aviva.co.uk, and the headline is an unlimited buildings and contents sum insured — no rebuild figure to guess at, no under-insurance argument after a fire. Three conditions come with it: the property must have five bedrooms or fewer, be built of brick, stone, slate or tile, and not be listed. Most terraced and semi-detached lets clear all three without trying.
The policy is written by Aviva Insurance Limited, registered in Scotland number 2116, authorised by the Prudential Regulation Authority and regulated by both the PRA and the Financial Conduct Authority under firm reference 202153 — a number printed on the product documents themselves and checkable on the FCA Register. Subsidence and flood are in the standard cover rather than sold on. So is loss of rent or the cost of rehousing a tenant when insured damage makes the house unlivable, cover for contents in garages and outbuildings inside the boundary, replacement locks after keys are lost or stolen, and matching-set replacement when a damaged item in a suite cannot be paired. Employers' liability is included for anyone you employ around the property, which catches the cleaner and the gardener that landlords routinely forget.
Scale is the other half of the case. Aviva's half-year results on 14 August 2026 showed general insurance premiums of £8,093 million, up 29% year on year, an operating profit of £1,326 million and a UK and Ireland combined operating ratio of 93.4% — a company taking in comfortably more than it pays out, which is what you want from the firm holding your building. It serves 21.8 million customers in the UK. A landlord claim here is not going to a business that might not be there in five years.
| Sold as | AvivaPlus Landlord Insurance, direct from aviva.co.uk |
|---|---|
| Underwriter | Aviva Insurance Limited, registered in Scotland no. 2116, firm reference 202153 |
| Properties per policy | Up to 3; a fourth means a broker and a different contract |
| Buildings and contents sum insured | Unlimited, if 5 bedrooms or fewer, standard construction and unlisted |
| Included as standard | Subsidence, flood, loss of rent, tenant rehousing, employers' liability |
| Accidental damage | Optional extra, not standard |
| Rent guarantee | Not sold at all |
| Home emergency add-on | £4,000 a claim, £50 excess, 14-day wait before it starts |
| Broker Property Owners wording | Loss of rent 30% of buildings sum insured, 36-month indemnity period |
| Complaints | 2.72 per 1,000 policies, 52.6% upheld, six months to 31 December 2025 |
Aviva now owns both sides of your shortlist
Something changed in this market on 1 July 2025 that has not filtered through to most landlord advice: Aviva completed its purchase of Direct Line Group. Direct Line, Churchill, Privilege and the rest of that stable now sit inside the same parent as Aviva. By the August 2026 results Aviva had banked £100 million of run-rate cost savings against a £225 million ambition, with over £350 million of capital synergies targeted by the end of 2026.
For a landlord ringing round for quotes, that is worth knowing before you spend an afternoon on it. Getting a price from Aviva and a price from Direct Line no longer samples two independent balance sheets; it samples two brands and two pricing models under one owner. The quotes will still differ, sometimes by a lot, because the underwriting engines and distribution costs behind them have not merged. But the diversification a cautious landlord thinks they are buying by splitting a portfolio across those two names is thinner than it looks, and a genuine third opinion now has to come from outside that group.
Unlimited buildings cover, with three conditions attached
The unlimited sum insured is the strongest single feature of this policy and it solves a real problem. Rebuild costs have run well ahead of house prices; the Association of British Insurers recorded an average household claim of £6,340 in the first quarter of 2026, up 20% in a year, with weather damage averaging £6,040 and theft £4,350. A landlord who set a buildings figure five years ago and let it index along is quite likely under-insured now, and the usual consequence is a proportionate reduction in the payout rather than a refusal. Removing the figure removes the argument.
The conditions are where it bites. Five bedrooms or fewer rules out the larger house in multiple occupation. Brick, stone, slate or tile rules out timber-frame, thatch and a good deal of 1960s system-built stock. Unlisted rules out period property in conservation areas, which is a substantial slice of the private rented sector in older towns. If a let fails any of the three, this is not the policy for it and the quote engine will say so rather than pricing it up.
Cover excludes wet and dry rot, frost damage, gradual deterioration, manufacturing defects and storm damage to fences, gates and hedges. None of those is unusual, but the fence exclusion catches people out after every winter gale, and on a let property the tenant tends to report it as though it were covered.
The boiler cover carries the numbers the main policy doesn't
Aviva's Landlord Combined home emergency add-on is unusually well documented, and for a landlord it may be the more useful purchase of the two. It pays up to £4,000 per claim with no cap on the number of claims in a year, above a £50 excess. Gas central heating breakdown is unlimited per claim as long as the boiler is not beyond economical repair. It covers water supply pipes, plumbing and drainage, internal gas pipes, electrical wiring emergencies, and emergency security work such as boarding up, lock replacement and tarpaulin on a roof. The annual CP12 gas safety inspection and a boiler service are included, which is a legal obligation on every landlord in England and Wales turned into a covered cost.
Two numbers to hold on to. There is a 14-day exclusion period at the start, so a new policy bought the week a boiler starts making noises will not answer — first-year cover is roughly 11 and a half months. And if the boiler is seven years old or over and beyond economical repair, the payment is a flat £200 towards a replacement rather than the replacement itself. Under seven years, it replaces. The boiler must be natural gas and rated under 60 kW.
Guttering, soakaways, showers, household appliances, chimneys, pests and unvented cylinders are all outside it, as is a boiler that works but is noisy.
What changes when you buy the fourth flat
Aviva will put up to three rental properties on the direct policy. Its own page sends anyone with more than three to a broker, and the product waiting there is not a bigger version of the same thing — it is the commercial Property Owners wording, and the terms are meaningfully different.
On the version Aviva's brokers circulate, loss of rent is written as 30% of the buildings sum insured with a maximum indemnity period of 36 months, trace and access is capped at £50,000, replacement locks at £50,000, glass at £2,000 in aggregate, recycling costs within debris removal at £10,000 and gardening equipment at £10,000. Employers' liability appears at £5,000,000. A building counts as unoccupied after 90 consecutive days, and once it is long-term unoccupied the wording demands documented inspections at least every 7 days, external openings locked and sealed, services off at the mains or heating held above 4°C, and combustible material cleared. Dishonesty by an employee has to be discovered within seven working days of the act to be claimable.
The quieter change is regulatory. The FCA's pricing rules in PS21/5 — the ones that stopped renewal quotes being priced above what a new customer pays — apply to insurance sold to consumers. A commercial property owners' policy sits outside them, so the renewal discipline you get on the direct product is not automatic on the broker one. Ombudsman access mostly survives the move: the Financial Ombudsman Service takes complaints from businesses turning over less than £6.5 million with a balance sheet under £5 million or fewer than 50 staff, which covers almost every private landlord, and its award limit rose to £455,000 on 1 April 2026 for acts on or after 1 April 2019. Worth checking rather than assuming, because the protection changes shape at exactly the point most people stop reading.
One landlord-specific clause survives in both: liability under the Defective Premises Act follows you for up to seven years after you sell the property. Selling a let does not close the file.
A wording that tells you almost nothing until the schedule arrives
Read the AvivaPlus landlord policy booklet cover to cover and you will not find a single pound figure. Public liability is "up to the limit shown on your schedule". The legal services section is "up to the amount shown on your schedule". Excesses are "the excess(es) shown on your schedule". The unoccupancy limit — the number that decides more landlord claims than any other — is "more than the period shown on your schedule". The product information document does the same. Compared with insurers who publish a £2 million or £5 million liability limit and a 45- or 60-day void period on the face of the document, Aviva makes it impossible to compare this policy against another one until you have run a full quote and read the schedule that comes back.
That is defensible underwriting — the limits genuinely are set risk by risk — and it is poor disclosure. It also means the comparison tables that quote an Aviva landlord liability limit are inferring it. Get the schedule, read the four numbers above, and only then put it next to a rival quote. There is no published starting price for the landlord product either, which is the one place AXA and Admiral are more forthcoming.
Aviva's own Defaqto five-star rating is quoted against its home insurance on the landlord page rather than against the landlord product itself. A separate landlord star rating could not be confirmed from Aviva's own material and should be treated as unverified.
The gap between what tenants do and what the policy pays
Three exclusions sit uncomfortably close to the risks that actually define letting. Theft, attempted theft, malicious damage and vandalism by your tenants are excluded — not capped, excluded. Insurers that do cover it tend to cap it around £5,000; Aviva's direct wording does not reach it at all. A stripped property at the end of a bad tenancy is a cost you carry.
Accidental damage is an optional extra, covering things like a cracked bath, sink, toilet or window. Aviva's own claims analysis, published in April 2026 and covering January 2022 to March 2026, found accidental damage to be the single largest category at 32% of home claims, with the average payout up 63% from £1,148 in 2022 to £1,869. The most common cause was a television. Leaving off the cheapest add-on to the most frequent claim type is a false economy on a property somebody else lives in.
And there is no rent guarantee at any price. The loss of rent in the policy answers after insured damage, not after a tenant stops paying — a distinction that matters more since Section 21 possession ended on 1 May 2026 under the Renters' Rights Act 2025 and arrears cases began taking longer. Arrears cover has to be bought elsewhere.
On complaints, Aviva Insurance Limited published 2.72 complaints per 1,000 policies for the six months to 31 December 2025, closing 43.5% within three days and upholding 52.6%. The leading cause was general administration and customer service rather than claims decisions. A high uphold rate cuts both ways: it says a lot of complaints were justified, and it says complaining to Aviva is better than even odds of getting somewhere without going further. If it does go further, the Ombudsman is free.
One thing nobody can tell you: the regulator's general insurance value measures release of 21 July 2026 reports claims acceptance by product line, and landlord and property owners' cover is not one of the lines. Buildings insurance for owner-occupiers came in at a 62% acceptance rate against motor's 99%, but that is a different product. Any acceptance rate quoted for landlord cover, for Aviva or anyone else, has been inferred rather than published.
Where it wins
- Unlimited buildings and contents sum insured on standard-construction homes of five bedrooms or fewer, which removes the under-insurance risk entirely
- Subsidence, flood, loss of rent and tenant rehousing are all in the standard cover rather than sold as extras
- Employers' liability included for cleaners, gardeners and anyone else you employ at the property
- Home emergency add-on pays £4,000 a claim with unlimited claims, a £50 excess, and includes the annual CP12 gas safety check
- Backed by the UK's largest general insurer: £8,093m of GI premiums in the first half of 2026 and a 93.4% UK combined operating ratio
- No charge for updating personal details or making changes to the policy
Where it falls short
- Theft, attempted theft, malicious damage and vandalism by your own tenants are excluded outright, not merely capped
- The policy wording publishes no limits at all — liability, excesses, legal cover and the unoccupancy period are all "as shown on your schedule", so the policy cannot be compared with a rival until you have a full quote
- Accidental damage is an optional extra even though it is 32% of Aviva's home claims at an average of £1,869
- No rent guarantee is sold at any price, and loss of rent only responds after insured damage
- Only three rental properties per policy; a fourth pushes you to a broker and the commercial Property Owners wording, where the FCA's consumer pricing rules no longer apply
- Aviva Insurance Limited upheld 52.6% of complaints in the six months to 31 December 2025, and no starting price is published for the landlord product
- Five-bedroom limit, standard construction and unlisted status rule out HMOs, timber-frame and period property in conservation areas
Common questions
How many rental properties can I put on one Aviva landlord policy?
Three. Aviva's own landlord page says you can cover up to three rental properties, and directs anyone with more to buy commercial cover through a broker. That broker product is the Property Owners wording, which carries different limits — loss of rent at 30% of the buildings sum insured over a 36-month indemnity period, a 90-day unoccupancy threshold and 7-day inspection requirements once a property is long-term empty.
Does Aviva really offer an unlimited buildings sum insured?
Yes, subject to three eligibility conditions: the property must have five bedrooms or fewer, be of standard construction in brick or stone with a slate or tile roof, and not be listed. Meet all three and there is no rebuild figure to estimate and no proportionate reduction for under-insurance. Fail any one and the property is not eligible for this policy.
Am I covered if my tenant damages or strips the property?
No. Theft, attempted theft, malicious damage and vandalism by your tenants are excluded from the AvivaPlus landlord policy. This is the exclusion most likely to cost a landlord real money, and it is worth pricing against insurers who cover it — usually with a cap in the region of £5,000 — before deciding on price alone. A deposit and a thorough inventory are doing that job here.
What does the Aviva home emergency add-on actually pay?
Up to £4,000 per claim with no limit on the number of claims in a year, above a £50 excess, covering plumbing and drainage, water and internal gas supply pipes, electrical emergencies, emergency security work and gas central heating breakdown, plus the annual CP12 inspection and boiler service. There is a 14-day wait before cover starts. If the boiler is seven years or older and beyond economical repair, you get £200 towards a new one rather than a replacement.
How long can the property stand empty between tenants?
On the direct policy the wording will not say — the limit is whatever appears on your schedule, and certain losses such as burst pipes and malicious damage fall away past it. On the broker Property Owners wording a building is unoccupied after 90 consecutive days, and long-term unoccupied property must be inspected at least every 7 days with a log kept, secured, cleared of combustibles and either drained at the mains or kept above 4°C. Find your own number and diary it the day the keys come back.
Who regulates Aviva and how do I complain?
Aviva Insurance Limited is registered in Scotland number 2116, authorised by the Prudential Regulation Authority and regulated by the FCA and PRA, firm reference 202153, verifiable on the FCA Register. Complain to Aviva first — 0800 158 4091 for claims, 0800 656 9717 otherwise. If you are unhappy with the answer, or eight weeks pass without one, the Financial Ombudsman Service at Exchange Tower, London E14 9SR will review it free of charge. Its maximum award rose to £455,000 on 1 April 2026 for acts or omissions on or after 1 April 2019.
Our verdict
The right policy for a landlord with one to three ordinary brick-built houses who wants the rebuild risk taken off the table completely — the unlimited sum insured is genuinely valuable and few rivals match it. Add the accidental damage extra and the £4,000 home emergency cover, because between them they answer most of what actually goes wrong in a let. Read the schedule properly before you compare the price with anything, since the booklet will not tell you the limits. Buy rent guarantee somewhere else, and expect a different contract entirely the day you buy a fourth property.
Figures were taken from each provider's own published terms on 26 August 2026. Variable rates can change at any time — confirm the current rate with the provider before applying.
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