Audi New Cars Review 2026: Prices, Tax and Warranty Limits

Rates and terms checked 2 October 2026 · New Cars · Compare100 editorial team

Affiliate disclosure: we may earn a commission if you take out a product through links on this page. It costs you nothing extra and does not influence how providers are listed.

The cheapest new Audi on sale in the UK is an A1 Sportback at £24,870; the dearest listed is an e-tron GT at £89,555. Both figures were read on 2 October 2026 from a franchised Audi retailer's published range list, which states its prices were correct at 22 July 2026 — Audi's own UK site shows no price at all until you open the configurator. Between those two numbers sit 17 model lines and 62 derivatives, from a three-cylinder hatchback to a 250kW electric SUV.

Order any electric or plug-in hybrid Audi between 1 October 2026 and 5 January 2027 and the published terms give you a 7kW Ohme home charger with standard installation, or £500 instead. Every new Audi carries three years of warranty, a 12-year anti-perforation guarantee, and — on the fully electric cars — eight years or 100,000 miles of battery degradation cover.

The finance is not Audi's. Audi Financial Services is a trading name of Volkswagen Financial Services (UK) Limited, authorised by the Financial Conduct Authority under firm reference 311988, and that matters more in 2026 than it has in any year since the brand arrived here.

Check what you would payOpens Audi New Cars in a new tab. We may earn a commission — it costs you nothing extra.

View Now!

Finance provider	Volkswagen Financial Services (UK) Limited, FCA firm reference 311988, Brunswick Court, Yeomans Drive, Blakelands, Milton Keynes MK14 5LR
Range price span	£24,870 (A1) to £89,555 (e-tron GT), franchised retailer list correct at 22 July 2026
Cheapest electric Audi	£46,955 — Q4 e-tron, which is £9,955 above the £37,000 Electric Car Grant cap
New car warranty	3 years or 60,000 miles, whichever comes first
Battery degradation cover	8 years or 100,000 miles on fully electric models
Anti-perforation warranty	12 years; paintwork 3 years
Annual tax supplement	£440 a year for 5 years on any car listed above £40,000 (£50,000 for electric)
Euro NCAP, Q6 e-tron	5 stars in 2024 — 91% adult, 92% child, 81% vulnerable road users, 80% safety assist
Complaints	Acknowledged within 5 working days, 8 weeks to a final answer, then the Financial Ombudsman Service
Group company	Volkswagen Group United Kingdom Limited, company number 00514809, incorporated 1 January 1953

The price ladder, and the fact that Audi will not print it

Audi UK's model pages name every car and price none of them. The models index lists A1, A2 e-tron, A3, A5, A6, A6 e-tron, A8, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, Q9, e-tron GT and Nuvolari — 17 lines and 62 individual derivatives — under a single line of small print saying prices relate to the UK base-specification model and exclude optional equipment. The number itself is behind the configurator, and so is the finance quote.

The prices below come from a franchised Audi retailer's published range list, read on 2 October 2026, which states the figures were correct at 22 July 2026 and include VAT at the prevailing rate:

A1 from £24,870
Q2 from £30,660
A3 from £30,895
Q3 from £39,065
A5 from £43,510
Q4 e-tron from £46,955
Q5 from £53,110
A6 from £54,835
Q6 e-tron from £61,315
A6 e-tron from £63,365
Q7 from £73,225
Q8 from £82,120
A8 from £85,840
e-tron GT from £89,555

A second franchised retailer's live stock list on the same day priced a physical car rather than a range: an A1 Sportback 30 TFSI Sport at £25,029. The two figures are £159 apart, which is the useful part — the entry price to the brand is a shade under £25,000 and has been all summer. Treat any single quoted number as a starting point for one specification on one day, because the only place a binding price exists is an Audi Centre's order form.

What the list price costs you at the DVLA

Vehicle tax on a new car is charged twice over, and the second charge is the one buyers miss. The first-year rate is set by carbon dioxide output. For a car first registered on or after 1 April 2017 the bands run from £10 at zero emissions, through £115 at 1–50g/km, £135 at 51–75g/km, £280 at 76–90g/km, £365 at 91–100g/km, £405 at 101–110g/km, £455 at 111–130g/km and £560 at 131–150g/km, to £5,690 above 255g/km. A diesel that does not meet the RDE2 standard pays the next band up: £1,410 rather than £560 at 131–150g/km.

Audi's own model-year 2026 product guide puts the A3 35 TFSI S tronic at 126–129g/km, which lands it in the 111–130 band at £455 for the first year. The guide readable on 2 October 2026 was the Irish-market edition, so the UK configurator is worth checking for the exact derivative before you budget on it; the band boundary at 130g/km is £105 wide and some options push a car over it.

From the second year every car pays the standard £200 a year. On top of that, a car with a list price above £40,000 — or above £50,000 if it is electric — pays an extra £440 a year for five years, starting from the second time it is taxed. That is £2,200 of additional tax, and on the price ladder above it catches the A5, Q5, A6, Q7, Q8, A8, the A6 e-tron, the Q6 e-tron and the e-tron GT outright. The Q3 at £39,065 sits £935 below the line before a single option is added; metallic paint alone can carry it over. The Q4 e-tron at £46,955 escapes, because the electric threshold is £10,000 higher.

Buying an Audi means borrowing from Volkswagen

Audi's regulatory page names two firms. Volkswagen Financial Services (UK) Limited holds the FCA authorisation under firm reference 311988, from Brunswick Court, Yeomans Drive, Blakelands, Milton Keynes MK14 5LR. Volkswagen Insurance Service (Great Britain) Limited operates as its appointed representative. Audi Financial Services, the name on the agreement, is a trading style rather than a separate company, and the Audi Centre selling the car acts as credit broker.

The complaints route is published and short. A complaint is acknowledged within five working days; if it is not resolved within eight weeks a holding letter is issued, and at that point the customer can take it to the Financial Ombudsman Service. The Customer Resolutions Department is reachable on 0800 912 3564 or at customerresolutions@vwfs.co.uk.

The Ombudsman's own figures give the scale of motor finance disputes. Between April and June 2026 it received 53,600 new complaints across all products, of which 5,647 concerned motor hire purchase — upheld in 16% of decided cases — alongside 708 conditional sale complaints at a 20% uphold rate and 97 motor point-of-sale loans at 35%. The Ombudsman notes that unresolved commission cases depress the overall uphold rate, which stood at 26% across every product in the quarter.

The 2024 enforcement notice, and the redress machinery running now

On 21 October 2024 the FCA fined Volkswagen Financial Services (UK) Limited £5,397,600 over its treatment of customers in financial difficulty between 1 January 2017 and 31 July 2023. The penalty was discounted 30% for settlement from £7,710,885.73. The notice found breaches of Principles 3, 6 and 7, of CONC 7.2.1R, 7.3.4R, 7.3.9R and 7.3.14R(1), and of DISP 1.3.1R, and recorded 109,589 customers who suffered harm or were put at risk of it. By the date of the notice the firm had paid £17,823,500 to 80,191 customers, with total redress estimated at £21,506,496. Reading the notice, the recurring failure is templated arrears correspondence that obscured the help available rather than offering it.

Separately, the FCA's motor finance consumer redress scheme is being worked through across the industry, and Volkswagen Financial Services wrote a great many of the agreements inside it. The scheme is split in two: Scheme 1 covers agreements from 6 April 2007 to 31 March 2014 and Scheme 2 from 1 April 2014 to 1 November 2024. Where redress is due it is calculated as the average of an estimated loss figure and the commission actually paid, plus interest, with the loss element built on an APR adjustment of 21% for Scheme 1 and 17% for Scheme 2. Interest is simple, at the annual average Bank of England base rate plus 1%, with a floor of 3% in any year.

The deadline needs care. The policy statement sets an implementation period ending 30 June 2026 for agreements from April 2014 onwards and 31 August 2026 for earlier ones, with six further months to opt in — so 31 December 2026 and 28 February 2027 respectively. A separate FCA briefing published alongside it gives 31 August 2027 as a final date. The two documents do not read the same way and this needs confirming with the lender rather than assumed; if you financed an Audi before November 2024, ask Volkswagen Financial Services in writing which date applies to your agreement.

Electric Audis: the range Audi quotes and the grant it misses

Audi's own engineering figures are published, even where its prices are not. The press material issued from Ingolstadt on 27 April 2026 gives the updated Q4 e-tron two batteries — 63kWh gross and 59kWh net, or 82kWh gross and 77kWh net — and outputs of 150, 210, 220 and 250kW. WLTP range tops out at 440km for the SUV, 451km for the Sportback, and 592km for the Sportback e-tron performance, which is about 368 miles. Direct current charging runs at 160–165kW, rising to 185kW on the quattro performance, and 10% to 80% takes 27 minutes at a fast charger.

None of it qualifies for the Electric Car Grant. The grant pays £3,750 in its top band and £1,500 in the second, and is capped at a recommended retail price of £37,000 — a figure that includes VAT, the manufacturer's or dealer's mandatory extras, delivery and administration charges, and the cost of the battery even where the battery is leased. The cheapest electric Audi on the list above is the Q4 e-tron at £46,955, which is £9,955 clear of the ceiling. Manufacturers, not buyers, apply for eligibility through the Office for Zero Emission Vehicles and the Vehicle Certification Agency, and must either hold targets verified by the Science Based Targets initiative or score level 4 or higher in the Transition Pathway Initiative's auto sector assessment.

What Audi offers instead is the charger. The published terms for orders and deliveries between 1 October 2026 and 5 January 2027 cover the A6 e-tron, Q4 e-tron, Q6 e-tron and e-tron GT, plus the plug-in hybrid A3, A5, A6, A8, Q3, Q5, Q7 and Q8, and give the customer a 7kW Ohme Home Pro with a 5m tethered cable, a 7kW untethered Ohme ePod, or £500 including VAT. Installation is by Ohme Operations UK Ltd, within a month before delivery or up to three months after, and the customer must be a homeowner or a renter with the landlord's permission, with off-street parking. One incentive per customer, nothing retrospective, and Fleet Sales Direct orders are excluded.

There is a reason the electric cars are the ones carrying an incentive. Under the Vehicle Emissions Trading Schemes, as set out in the government's June 2026 compliance guidance, 33% of a manufacturer's new cars must be zero emission in 2026, rising to 38% in 2027, and a missed allowance costs £12,000. Manufacturers may borrow against future years to 2029 at 3.5% compounding interest, capped in 2026 at 8.25% of total registrations, or convert carbon credits at 167:1. For context, SMMT's 2026 facts book records 2,020,520 new cars registered in 2025 with battery electric vehicles at 19.2% and average new car emissions of 91.8g/km, down 10.1% in the year. A brand selling £60,000 electric SUVs into a market that bought fewer than one in five electric is paying for the gap somewhere, and the home charger is part of how.

Safety scores, servicing and the three-year cliff edge

The newest Audi tested by Euro NCAP is the Q6 e-tron, assessed in 2024 as a quattro five-door SUV and rated 5 stars: 91% for adult occupant protection, 92% for child occupant, 81% for vulnerable road users and 80% for safety assist. Frontal impact protection was good for every critical body area of driver and passenger, with full marks for dummy measurements. The weaknesses are specific and worth knowing: poor results on the stiff windscreen pillars and at the base of the screen in pedestrian and cyclist head tests, poor pelvis protection at the edges of the bonnet leading edge, and only partial credit for fatigue detection because the system infers drowsiness rather than watching the driver.

The warranty is three years or 60,000 miles, whichever comes first, alongside three years of paintwork cover and 12 years against perforation by corrosion. Fully electric models add a high-voltage battery degradation warranty of eight years or 100,000 miles. Cover transfers to a new owner if the car is sold inside the term, with the exception of the plug-in hybrid battery warranty, and four- or five-year extensions can be bought at the point of purchase. The condition attached is servicing to Audi's recommendations within the stated mileage and time limits.

Servicing itself runs on two regimes for petrol, diesel and hybrid cars — Smart or Standard — and a single regime for the electric ones, with the car's MMI screen or the myAudi app calling the next visit. Audi offers fixed-price menu servicing on cars over three years old, a Service Price Match against a competitor quote using Audi Genuine Parts, and service plans spread over interest-free instalments at 0%. Several items sit outside an oil or inspection service and come due on their own schedule: air filter, pollen filter, spark plugs, fuel filter, brake fluid and gearbox oil.

Who takes the money

Audi UK is not a company. The entity behind the franchise is Volkswagen Group United Kingdom Limited, company number 00514809, incorporated on 1 January 1953 and registered at Yeomans Drive, Blakelands, Milton Keynes MK14 5AN — the same business park as the finance arm. It has traded as V.A.G. (United Kingdom) Limited and Volkswagen (G.B.) Limited. The dealer you sign with is a separate franchised business, and the credit agreement is with Volkswagen Financial Services (UK) Limited. Three companies, one logo.

Scale is easier to find at segment level than by brand. SMMT's 2026 facts book records 25,501 A3 registrations in 2025, 5.5% of the lower medium segment — a single Audi model outselling most manufacturers' entire UK ranges. That is the practical case for the brand: the residual values that make a four-year personal contract plan affordable are built on volumes like that, and they are the reason a £55,000 A6 can be advertised at a monthly figure a £35,000 rival cannot match.

Where it wins

17 model lines and 62 derivatives, from £24,870 to £89,555
12-year anti-perforation warranty, well beyond the three-year mechanical cover
Eight years or 100,000 miles of battery degradation cover on fully electric models
A 7kW Ohme home charger with standard installation, or £500, on electric and plug-in hybrid orders placed between 1 October 2026 and 5 January 2027
Q6 e-tron rated five stars by Euro NCAP in 2024, with 92% for child occupant protection
Q4 e-tron Sportback e-tron performance quoted at 592km WLTP, with 10–80% charging in 27 minutes at up to 185kW
Fixed-price menu servicing after three years, a Service Price Match and service plans at 0%
Complaints acknowledged in five working days, a final answer inside eight weeks, then a free route to the Financial Ombudsman Service

Where it falls short

Audi publishes no price on any readable page of its UK site. Every figure on this page had to come from franchised retailers' own lists — one of them dated 22 July 2026 — because the models, offers and electric pages all return nothing, and the pricelists on Audi's UK press site are years out of date.
The warranty is capped at 60,000 miles. A driver covering 20,000 miles a year is out of mechanical cover during year three, which is exactly the sort of mileage a diesel A6 is bought for.
Nine of the fourteen ranges listed are priced above the £40,000 tax threshold, so the £440 annual supplement applies for five years — £2,200 of tax that is invisible at the point of sale. The Q3 sits £935 below the line before options.
No electric Audi comes close to the £37,000 Electric Car Grant cap. The cheapest is £9,955 over it, so buyers get a home charger worth up to £999 instead of up to £3,750 off the price.
The finance arm was fined £5,397,600 by the FCA in October 2024 over its handling of 109,589 customers in financial difficulty between January 2017 and July 2023, and has paid £21,506,496 in related redress. Anyone taking an Audi on finance is borrowing from that firm.
Euro NCAP marked the Q6 e-tron down to 81% for vulnerable road users, citing poor results on the stiff windscreen pillars, and gave only partial credit for a fatigue system that infers drowsiness rather than monitoring the driver directly.
No service price is published anywhere on the site — fixed-price servicing, service plans and the Service Price Match are all described without a single figure attached.
The new car warranty page states no roadside assistance period at all; cover is described only for Approved Used cars.

Common questions

How much is the cheapest new Audi?

£24,870 for an A1 Sportback, taken from a franchised Audi retailer's range list that states its prices were correct at 22 July 2026. A second retailer's live stock list on 2 October 2026 priced a specific A1 Sportback 30 TFSI Sport at £25,029. Audi's own site publishes no price until you build a car in the configurator, so treat either figure as a starting point rather than a quote.

What does an Audi warranty actually cover, and for how long?

Three years or 60,000 miles, whichever comes first, plus three years of paintwork cover and 12 years against perforation by corrosion. Fully electric models add eight years or 100,000 miles of high-voltage battery degradation cover. The warranty transfers if you sell the car within the term, except for the plug-in hybrid battery warranty, and extensions to four or five years can be bought when you order. Servicing to Audi's schedule is a condition.

Will I get the government's electric car grant on an Audi?

No. The grant is worth £3,750 in its top band and £1,500 in the second, and is capped at a recommended retail price of £37,000 including VAT, delivery, admin charges and the battery. The cheapest electric Audi listed is the Q4 e-tron at £46,955, £9,955 above the cap. Audi's own incentive for electric and plug-in hybrid orders placed between 1 October 2026 and 5 January 2027 is a 7kW Ohme charger with standard installation, or £500.

How much tax will I pay on a new Audi?

A first-year rate set by emissions — £10 at zero, £455 in the 111–130g/km band, £560 at 131–150g/km and up to £5,690 above 255g/km — then £200 a year as standard. If the list price is over £40,000, or over £50,000 for an electric car, add £440 a year for five years from the second time the car is taxed. That supplement catches the A5, Q5, A6, Q7, Q8, A8, A6 e-tron, Q6 e-tron and e-tron GT, and totals £2,200.

Who do I complain to about an Audi finance agreement?

Volkswagen Financial Services (UK) Limited, which trades as Audi Financial Services and is authorised by the FCA under firm reference 311988. Its Customer Resolutions Department is on 0800 912 3564 or customerresolutions@vwfs.co.uk, at Brunswick Court, Yeomans Drive, Blakelands, Milton Keynes MK14 5LR. A complaint is acknowledged within five working days and should get a final answer inside eight weeks; after that, or if you are unhappy with the outcome, the Financial Ombudsman Service will look at it free of charge.

Does the car finance redress scheme cover Audi agreements?

It covers agreements written between 6 April 2007 and 1 November 2024 where a discretionary or high commission arrangement applied, split into Scheme 1 to 31 March 2014 and Scheme 2 from 1 April 2014, and Volkswagen Financial Services wrote a large share of them. Redress is the average of an estimated loss and the commission paid, plus simple interest at the Bank of England base rate plus 1% with a 3% annual floor. The FCA's own documents state the opt-in deadline differently in two places, so ask your lender in writing which date applies to your agreement.

Our verdict

Audi sells a wide, well-engineered range in the UK and backs it with 12 years against corrosion and eight years on an electric car's battery, which is more than the headline three-year warranty suggests. The entry price is a little under £25,000 for an A1 and climbs to £89,555 for an e-tron GT, and a buyer going electric before 5 January 2027 gets a 7kW home charger fitted or £500. The two things to settle before signing are both financial rather than mechanical. Nine of the fourteen ranges cross the £40,000 tax line, adding £440 a year for five years that nobody mentions in a showroom; and the credit agreement is with Volkswagen Financial Services (UK) Limited, FRN 311988, a firm fined £5,397,600 in 2024 for its treatment of customers who fell behind. Neither is a reason to avoid the cars. Both are reasons to read the agreement, ask for the on-the-road price in writing with the first-year tax itemised, and, if you financed an Audi before November 2024, ask the lender which redress deadline applies to you.

Ready to compare?Opens Audi New Cars in a new tab. We may earn a commission — it costs you nothing extra.