ATS Euromaster Tyres: The Chain Has Closed, the Guarantee Has Not

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ATS Euromaster fitted tyres in Britain for 60 years, and it is still paying out on the guarantees it sold. A Masterservice tyre with 6mm or more of tread left when it is damaged is replaced free of charge; between 4mm and 6mm the claimant gets 65% off the replacement, and between 2mm and 4mm, 35%. Those bands come off the company's own claim form, checked on 22 September 2026.

The shops themselves have gone. ATS Euromaster Limited began a structured wind-down of its UK business on 18 February 2026 and its last trading day was 1 May 2026, closing 152 points of sale. Thirty-five of them were sold to Formula One Autocentres and fourteen to Elite Garages, so 49 sites are still open under new signs; the other 103, the head office and the call centre closed for good, with 703 roles at risk.

What that leaves a motorist with is a piece of paper and an email address. Claims go to a single warranty inbox, the company is still listed as active at Companies House rather than in liquidation, and there is a six-year clock on the whole thing. This page sets out what is still claimable, what the evidence has to look like, and which garage now stands where your branch used to.

The guarantee survived the shops

The single most useful sentence left on the ATS Euromaster website is this one: “We are committed to honouring any valid warranty ATS Euromaster has previously provided on its goods and services, including Masterservice.” That is unusual. A closing retailer normally leaves customers to argue with an administrator, and there is no administrator here.

The mechanism is a two-page document, the ATS Warranties Claim Form, still downloadable from the company's own domain. It covers seven categories of work: steering and suspension, meaning shocks and coils; brakes and brake parts; oil, air and fuel filters and spark plugs; Masterservice, which is the tyre guarantee; exhausts and catalytic converters; batteries; and TPMS sensors. Completed forms go by email to gen.uk.warranty@euromaster.com.

Masterservice is settled on remaining tread depth rather than age, and the form prints the ladder. At 6mm or more the claimant gets a “replacement tyre FREE of charge”. Above 4mm and below 6mm it is a “65% discount on the price of the replacement tyre on the day”. Above 2mm and below 4mm it is 35%. Below 2mm there is no discount at all.

Read that last line against the law and it stings a little. The legal minimum tread across the central three-quarters of a car tyre is 1.6mm, so the cover stops with roughly 0.4mm of lawful life still on the tyre — the stretch when a driver is most likely to be nursing a damaged one to the end of the month.

What a claim has to have in it

The evidence requirements are specific and the form is blunt about what happens if they are missed: “Any incomplete form, or forms without the stated supporting documents will not be processed.”

For a Masterservice tyre claim, two receipts are needed — the original ATS Euromaster receipt for the tyre being claimed on, and the receipt for the replacement. For batteries, exhausts, brakes, steering and suspension and TPMS sensors, three documents are wanted instead: the original purchase invoice, the replacement invoice, and a job sheet setting out the defect. Exhaust and brake claims need a photograph as well, described as an “image of old item clearly showing defect or damage”.

The practical problem is obvious once the branches have gone. A receipt from a shop that closed on 1 May 2026 cannot be reprinted at the counter, and the job sheet a claim needs was usually handed over on the day and filed in a glovebox. Anyone who bought tyres or brakes at ATS in the past few years and still has the paperwork should photograph it now rather than hunt for it when a tyre splits.

Complaints about goods or services already supplied go to a different address, feedback@euromaster.com, and property enquiries to uk.questions@euromaster.com. No response time is published for any of the three.

Sixty years, two rounds of cuts, one last day

Michelin built the Associated Tyre Specialists network in Britain in the late 1960s — Michelin's own UK page dates the business to 1965, the group's corporate history to the end of that decade — and the Euromaster brand was created in 1991. At its height in the 1990s the chain ran roughly 525 centres. Ownership never moved far: ATS Euromaster Limited's controlling shareholder is Associated Tyre Specialists (Investment) Limited, company 02535892, and that company's own controller is Compagnie Générale des Établissements Michelin of France, both notified on 6 April 2016.

The retreat came in two steps. On 14 March 2025 the company confirmed it would close 86 service centres, about a third of the network, with up to 400 jobs at risk and more than 235 branches left. The plan then was to swap bricks for wheels: 125 mobile technicians and a franchise model of the kind Euromaster runs elsewhere in Europe. Trade coverage of the filed accounts at that point put losses at £20.6m for 2022 and £13.9m for 2023.

Eleven months later the rest went. Announcing the wind-down on 18 February 2026, group managing director Nick Harley said that “despite the team's massive efforts to reshape the business, improve financial performance, and secure a sustainable future, a combination of intense market competition, sluggish activity within the sector and rising costs have left us with no viable path forward to a break-even position”. Consultation ran to 30 April 2026, the TUPE transfers were set for 18 April, and every remaining site traded to 1 May.

Which garage stands where your branch was

Forty-nine of the 152 sites kept their doors open under different ownership, and in both cases the staff moved with the building.

Formula One Autocentres took 35, saving more than 130 jobs and taking its own network to 170 centres, with a stated target of 250. The sites it bought strengthened its coverage in the North East, North West, South West and Wales.

Elite Garages, trading as S&M Tyres, took 14 and began trading from them on Monday 20 April 2026, with 61 employees transferring. That took the family firm from 24 vehicle repair centres to 38. The branches are at Ashford, Aylesbury, Bridport, Cirencester, Coulsdon, Hanworth, Helston, Kingsbridge, Launceston, Leatherhead, Okehampton, Stroud, Tavistock and Winchester.

A third piece went to a sister company rather than a buyer: 13 mobile night technicians were offered transfer to Tructyre, Michelin's commercial tyre arm, which joined the group in 2018 and runs 70 centres with more than 550 technicians.

None of that, though, carries a guarantee with it. Neither Formula One Autocentres nor Elite Garages has published any undertaking to honour an ATS Euromaster warranty on a tyre they did not sell, and the ATS claim form routes every claim back to the Euromaster inbox rather than to a shop. Walking into the same building with the same receipt is not, on the published evidence, a route to a free tyre.

What is still enforceable, and for how long

A guarantee is a promise on top of the law, not instead of it. Section 23 of the Consumer Rights Act 2015 gives a buyer of faulty goods the right to repair or replacement, and puts the cost on the trader: it must be done “within a reasonable time and without significant inconvenience to the consumer”, and the trader must “bear any necessary costs incurred in doing so (including in particular the cost of any labour, materials or postage)”. That right is against the seller, which is the point that matters here — the seller still exists.

The clock is section 5 of the Limitation Act 1980: “an action founded on simple contract shall not be brought after the expiration of six years from the date on which the cause of action accrued.” In Scotland the equivalent period is five years. Six years from a 2026 purchase runs to 2032, which is longer than the tyre.

The risk is not insolvency but dissolution. Companies House still showed ATS Euromaster Limited as active on 22 September 2026, with full accounts to 31 December 2025 filed on 25 July 2026 and the next confirmation statement due by 26 October 2026, and no insolvency notice for the company appears in The Gazette. A solvent wind-down of this kind usually ends with the company being struck off. When that happens, section 1012 of the Companies Act 2006 bites: everything “vested in or held on trust for the company immediately before its dissolution… are deemed to be bona vacantia and accordingly belong to the Crown”. There is a remedy — section 1029 lets “any person appearing to the court to have an interest in the matter” apply to restore a dissolved company — but a court application over one tyre is not a realistic answer.

Two cheaper backstops exist for anyone who paid by card. Section 75 of the Consumer Credit Act 1974 makes a credit card provider jointly liable with the retailer on purchases from £100 to £30,000, which covers most sets of four. Below that, a debit or credit card chargeback through the card scheme is the route, and it is the one worth using first, because it does not depend on the company answering an email.

The gap in all of this is dispute resolution. The ATS Euromaster website names no alternative dispute resolution scheme and no ombudsman, and whether the chain was ever accredited to the Motor Ombudsman's Service and Repair Code could not be confirmed from the Ombudsman's own material. A customer whose warranty claim is refused has the small claims track and nothing else published.

Michelin's own map still shows a chain that has gone

Michelin's UK site describes “an extensive distribution network in the UK with three entities: ATS Euromaster, a tyre and vehicle services provider, Blackcircles, an online tyre retailer and Tructyre, tyre fleet management experts”. The ATS entry, read on 22 September 2026, was still in the present tense and still credited the chain with “approximately 260 centres nationwide”, plus a run of ROSPA Gold awards from 2014 to 2018. The chain has not had 260 centres since early 2025 and has had none since 1 May 2026.

Nobody is being deceived out of money by a stale corporate page, but a driver who follows a manufacturer's own link expecting a fitting centre will find a notice instead. The two Michelin routes that do still work are on the same page: Blackcircles, online since 2002 and fitting through more than 2,000 independent garages, and Tructyre for commercial vehicles. The parent group itself is not shrinking — Euromaster reached 2,661 centres across Europe in 2026. Britain is simply no longer one of the places it runs them.

Where the record stops

Three things on this page are the best available rather than the last word, and they are worth naming.

The 2025 statutory accounts, 46 pages filed on 25 July 2026, would not open — the Companies House document service refused the request — so the final year's turnover, loss and closure provisions are not quoted here. The £20.6m and £13.9m losses above come from trade reporting of the earlier filings, not from the documents themselves.

Whether the 125 mobile technicians and the franchise model announced in March 2025 ever launched could not be established from any company source, and the mobile business does not appear in the February 2026 wind-down statement except as the 13 night technicians offered to Tructyre.

And the guarantee itself is now claimable but unreadable: the terms a Masterservice customer is claiming under — duration, exclusions, what counts as a valid claim — were on pages that have been replaced by the closure notice. The pro-rata ladder on the claim form is all that remains in public.

Figures were taken from each provider's own published terms on 22 September 2026. Variable rates can change at any time — confirm the current rate with the provider before applying.